Entertainment for a Product Launch in Amsterdam
Product launch and awards entertainment, Amsterdam

Live acts built for the reveal moment, the awards walk-on and the after-party, not background filler.

A product launch or an awards ceremony does not need four hours of background music, it needs one hit of energy at the exact right second. The reveal lands or it does not. The award walk-on builds or it falls flat. This page is about choosing entertainment around the run of show, the precise minute-by-minute plan of the evening, rather than booking a band and hoping it fits. Lupa Entertainment is a boutique music agency in Amsterdam, founded in 2018 by Noam Bargil, a working bandleader, with a fixed roster of 14 acts and over 300 events since 2018 for clients including Microsoft, Salesforce, Heineken, IBM, Booking.com, Canon and the City of Amsterdam. We have produced reveals, brand evenings and award nights in Amsterdam's launch venues, and we book the act to the moment, not the moment to the act. One coordinator owns the music cues, the sound and light and the timing with your AV team, so the reveal hits on the beat you planned.

How it works

Entertainment built around the run of show

The difference between a launch that people post about and one they forget is timing. There are four points in a launch or awards evening where music does real work, and each wants a different act. The walk-in sets the room temperature. The reveal or the headline award is the single biggest moment and needs a live hit, not a playlist. The networking and dinner section wants sound at conversation level. The after-party is where a DJ or a band keeps people in the building instead of leaving early. Book to those four points and the night has a shape. Book one generic act and you get background music four times over.

Which act for which moment

MomentBest actFrom
Guest walk-in and arrivalSaxophonist over a DJ (Golden Sax)EUR 850
The reveal or headline awardLive trumpet and drums over a DJ (Drumpet Disco)from DJ rate
Networking and dinnerJazz trio at conversation levelEUR 1,400
After-party dance floorDJ, or DJ with full productionEUR 850 to EUR 1,500
Full party with a stage showFour-piece band, sound and light includedEUR 3,000

The acts we book most for launches and awards

For the reveal moment our most-booked act is Drumpet Disco, a live trumpet player and a drummer performing over a DJ set, which lands as a festival hit exactly when the product or the winner appears on screen. For a premium arrival or a brand reception Golden Sax layers a live saxophonist over a DJ, giving the walk-in a polished, high-energy feel without overwhelming conversation. For a full company party after the formal part, Benga Band is the live show Noam leads, scalable from a four-piece with its own sound and light. We tell you honestly when a DJ alone does the job for less than a band.

What product launch entertainment costs

A DJ for the after-party starts at EUR 850, or EUR 1,500 with full sound and light production. Golden Sax and Drumpet Disco are quoted from the relevant DJ or band rate depending on the format you want at the reveal. A jazz trio for networking and dinner is EUR 1,400. A four-piece party band with sound and light included is EUR 3,000, and each extra musician adds EUR 500. A typical launch evening in Amsterdam combines a reveal act and an after-party DJ, coordinated and invoiced as one package. Travel outside Amsterdam is a separate itemised line. Send your date, venue and run of show and we come back within one business day.

Entertainment for an awards ceremony

An awards ceremony lives or dies on its walk-ons. We build a music cue sheet with your host and AV team: a sting and build for each category, a bigger live moment for the headline award, and a clean hand-off into the after-party. Drumpet Disco works especially well here, because a live trumpet rising over a track turns a name on a screen into a moment people feel. We rehearse the cues against your script so nothing lands a beat late. For the corporate party side of the night see corporate entertainment Amsterdam and corporate event DJ Amsterdam.

Amsterdam launch venues we know

We have played the rooms launches actually happen in. Westergasfabriek and the Gashouder handle big brand reveals and the production that comes with them. The A'DAM Toren and the EYE Filmmuseum give a launch a view and a backdrop. Kantine25 and industrial spaces suit a younger, design-led product. We know the load-in, the power and the sound limits of each, which is the unglamorous detail that decides whether the reveal works. For the broader corporate offer browse ons artiestenbureau, the agency hub, or gala band Amsterdam for an awards dinner with a full stage show.

The booking process

  1. 1Send us your date, venue and run of show, and mark the reveal moment and any award walk-ons
  2. 2Within one business day we propose the right act per moment and a music cue sheet for the timing
  3. 3You review the acts on video and we lock availability, sound and light and the AV hand-offs
  4. 4One coordinator runs the cues and the timing on the night so the reveal hits on the beat you planned

Pricing

Price on request

A DJ for the after-party starts at EUR 850, or EUR 1,500 with full sound and light. Golden Sax and Drumpet Disco are quoted from the relevant DJ or band rate for the reveal. A jazz trio for networking and dinner is EUR 1,400. A four-piece party band with sound and light included is EUR 3,000, each extra musician at EUR 500. A typical launch combines a reveal act and an after-party DJ, coordinated and invoiced as one package. Travel outside Amsterdam is a separate itemised line. Send your date, venue and run of show and you will hear back within one business day.

Venues we work in

Westergasfabriek, AmsterdamGashouder, AmsterdamA'DAM Toren, AmsterdamEYE Filmmuseum, AmsterdamKantine25, Amsterdam

Frequently asked questions

Ready to book?

Tell us your date, venue, and the feeling you want. We come back with a specific recommendation, usually the same day.

Start the conversation